The new year started with the signing of a new contract between the English Club TV Channel and the largest online video platform in China iQiYi. The new partnership will help millions of Chinese TV viewers discover English Club TV educational programming and its benefits for studying English effectively through watching TV. The partnership was reached under the guidance of English Club TV distribution representative DE Media Group.
Andrew Semchenko, CEO of English Club TV Group, said:
“We have a unique opportunity to provide our educational programmes to learners all over China together with our new partner iQiYi. It’s online video platform attracts more than 50 million viewers per day and provides more than 1.3 billion TV hours of fully-licensed, high-definition, professionally produced content per month. We are happy that English Club TV programs will become an important part of this huge library and we hope it will help a vast number of Chinese learners to improve their English in a more entertaining and effective way.”
Joe Boka, Managing Director of DE Media Group that represents English Club TV in Taiwan, China and Hong Kong says:
“Distributing content for VOD in China has always been an integral part of DE Media Group’s growth strategy in Asia. ECTV’s English learning edutainment content is the perfect product/market fit in the region. The agreement with iQiyi confirms our commitment to deliver high-quality programs to Chinese audiences.”
DE Media Group Ltd. is an international film, television and new media sales and acquisition company based in Hong Kong. Following market trends, our goal is to monetize content worldwide. Our core business is content marketing, sales, acquisitions and distribution worldwide for Free TV, Cable & Pay TV, PPV, IPTV, OTT, Wireless Mobile, Online Portals and VOD channels. More info: www.degroup-media.com